Shot on a morning in London around Shoreditch and Hyde Park, Perfume is a ‘love of the job’ video, a passion project if you will, to get the band up and running with some of their own music and to hopefully generate some views on the new VEVO channel they now have. At one point on the shoot we had to reroute straight into an Indian restaurant as we were about to get mugged by a low life walking the streets who took a liking to my camera! My only brief for the video was to 'make it fun'.
Here’s the video :
‘Perfume’, New Hope Club
Directed, filmed and edited by Dean Sherwood.
A week after release Perfume is sitting at no.2 in the iTunes music chart.